«Retail of Tomorrow»: Official press event in Heidi.com flagship store
The underlying concept «Retail of Tomorrow“ had been implemented with STARON® interior, designed by Zaha Hadid Architects, creating a new shopping experience for the customers. The integrated communications technology — especially the STARON® terminal with touch screen including digital mirror, online shopping access and NFC card payment option — impressed the visitors.
Representatives of Zaha Hadid Architects and Samsung Semiconductor explained the concept and expressed their gratitude to partners. A vernissage with selected design items by Zaha Hadid concluded this inauguration event.
For the fashion label Heidi.com and its founders Andreas Döring and Willy Fantin, «Retail of Tomorrow» facilitates the contemporary marketing of the eponym Heidi and the high-quality fashion label and the successfull step from pure online selling to physical sales.
For more information, please go to: http://www.retailoftomorrow.com/